Best Digital Marketing Trends of 2022- Ecoguard Technologies

Digital marketing is made up of many moving features. You can increase visibility and organic traffic through Local SEO and build a brand with your social media presence. Digital Marketing Agency automation can save you time and provide a more personalized engagement. Managing PPC can mean "skipping the line" on search engine results pages.

The best digital marketing trends of 2022:

1. Featured snippets & no-click searches
2. Google Verified Listings for Local SEO
3. Voice Searches
4. Influencer Marketing
5. Pay-per-click (PPC) trends

1. Featured snippets & no-click searches

A featured snippet is a small summary of the content that appears at the top of an organic Google SERP. Provides a quick resource for users and appears before the first result of a user's query, often referred to as "Position # 0".

Here are some benefits of featured snippets can have for your website:

• Improve click-through rate (CTR)
• Increase your credibility
• Helps you capitalize on voice technology

2. Google Verified Listings for Local SEO

For businesses operating on Local SEO Services, your Google My Business listing provides valuable information about your business and helps establish your geographic location.

To make sure the information displayed is correct, you should check your Google business listing and keep the information up to date. The best benefits of verifying your business are:

You can manage your business information on Google Search, Maps, and other properties.
Verified companies are considered more reliable and trustworthy than unverified competitors.
When you verify your business, you avoid fraud in case someone else tries to act as the owner and claims your listing as theirs.

3. Voice searches

According to research on voice search, they found that 55% of teens use voice search every day. This massive adoption by the entire generation shows how popular voice search will become in the future.

Second, Google claims that it has achieved 95% accuracy with its voice search. With higher search precision, the ease-of-use factor for voice search has increased. Now more precisely to match what you ask for, and the ease of using your voice to get results makes the process personalized and engaging.

4. Influencer Marketing

An influencer is anybody who people trust in a specific field, such as professional athletes, scientists etc. These people have an online following to promote their business, services, or messages, and influencer marketing is taking advantage of these communities that are often large, active, and very loyal to the influencer they follow. Some examples are paying a local chef to post about using produce from your urban organic farm, or sending your new shoes to a basketball player to use in photos he posts.

For influencer marketing to be effective, you don't always need to work with a big star or local hero. Find people with growing audiences on new platforms and watch how they interact with their followers. Having a small but all dedicated audience is more beneficial for your creative marketing purposes than having a large but disconnected audience. It is also important that your values   align with those of the influencer so that your message and mission are communicated appropriately.

5. Pay-per-click (PPC) Trends

As the world of pay per click trends becomes increasingly competitive in 2022, it has never been more important to make sure you are spending your budget efficiently and maximizing your return on investment. But with new PPC strategies and opportunities popping up all the time.